More and more people are choosing how and when they want to work, and avoiding regular shifts or hours: finding ways to work hours that suit them while earning the same or more than a regular job would offer, or fitting their work patterns around personal interests or commitments. They’re choosing gigs, for the independence and self-reliance they offer.
One gig worker might work later evening hours in order to pursue personal interests during the day. Another could work the hours between dropping children to school and collecting them. Traditional jobs often just can’t accommodate the needs of workers today.
A 2016 report from McKinsey Global Institute on the gig economy and independent work estimated that this kind of work was done by 20–30% of the workforce in Europe and America. It predicted a sharp rise in the numbers that would be involved in gig work for their primary income or to earn extra money by 2020, driven mostly by workers’ increasing choice of gig and independent work over traditional jobs. Most are attracted by the flexibility, independence and control it offers.
The majority of gig workers worked that way by choice. McKinsey’s study identified four types of gig worker. The largest category was those who chose to work irregularly because they preferred the freedom it offered, the choice of what work to do and when to do it. A second category chose gig work because it could be fitted in around other commitments in their life, such as caregiving. These categories of gig worker, who gigged by choice, made up 70% of all gig workers.
The other two categories involved workers who did gig work out of necessity. The first of these was the category of gig workers who earned extra on top of a regular job, because they felt the regular job they held did not pay enough. Finally, the smallest category got their main income from gig work, but wanted to use it as a platform to a regular job.
The desire to have more freedom and control over their working life is bringing more and more people into gigging, reshaping the way we work and what our expectations are.
Gigging is the future of work. At Gigable, we’re bringing workers together with businesses who need their services, creating greater opportunities for both. We’re building a platform where our gig owners and gig helpers connect that’s quick, convenient, offers choices and benefits everyone. And we’re creating a community where independence, recognition and merit are the guiding values.
Gigging isn’t a fad – it’s the future of work. Gigable wants to help give people the future they want.
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